When I wrote about the trends I was anticipating seeing this year, I talked about first-party data. This week alone I’ve seen a plethora of articles in support of this! So it makes sense to a take. closer look at the topic and share my thoughts with you! What is first-party data in marketing? It’s the…

I have two addictions — Firstly, how social media is used for business, and secondly, how social media business is done! It’s been a whopper of a week with Spotify share prices suffering thanks to Joe Rogan, et al., and then Meta’s dramatic drop in share price! If there’s one…

It doesn’t matter how experienced you are when it comes to content marketing, you’ll always run into a dry spell when it comes to finding inspiration for engaging content ideas. There will be people reading this nodding right now but thinking if we struggle at times, what’s it like for…

I recently came across someone who describes themselves as a personal branding guru. (Yep, they used the word guru.) They were 12 (ok, early/ mid-20s) Their professional experience spanned a whole two years (I checked it on LinkedIn) And their brand… other than continuously wearing the same un-ironed t-shirt and unnecessarily shouting ‘F***’…

“Hey Christina — What does success look like on social media?’ I get questions like these all the time! There isn’t a straightforward answer, however, as it’s different for everyone. There are a whole host of factors that affect success when it comes to your online presence. Ultimately — your…

I don’t know about you, but regularly I have a bit of a cleanse and go through my email inbox to “unsubscribe” from some of the content I have been receiving. In doing this, it often becomes clear who is getting it right when it comes to email marketing, and…

Succeed on Social After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing a digital marketing strategy. …

Email marketing techniques We have seen a number of email marketing mistakes over the years. (We even made a few ourselves in the very early days of being in business). Thankfully, we’re in a position where we know what mistakes to avoid, and how to avoid making them. …

I once met with a business owner who had assured me that there was little we could do to help them with their online presence. They were all over social media, they’d invested heavily in their website, they emailed their database regularly. All sounds good, right? When did you last look at your website? On reviewing the website…