HOW DO I KNOW I’M TALKING TO THE RIGHT PEOPLE ON SOCIAL MEDIA?

WHO IS YOUR IDEAL CLIENT?

WHAT IF I HAVE MORE THAN ONE IDEAL CLIENT?

BUT HOW DO I KNOW IF I’M ATTRACTING THE RIGHT AUDIENCE ONLINE?

  1. Twitter Analytics and the information available on the audience tab within this area will tell you about your current audience, and as you gain followers, you will be shown more in-depth information about your audience. (Both based on following and on the reach of your account.) So it is possible for you to get an idea of whether or not the people seeing your content are relevant to you.
  2. Facebook’s Audience Insights — I use this all the time when I’m planning Facebook Advertising campaigns for the first time for a client, and I’m trying to work out who/what interests to target. It gives you an idea of volumes of people who might be relevant by demographics and interests. (This is a little different to your on-page insights tab as it’s showing who you could reach — not who you are reaching.)

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Green Umbrella

Green Umbrella

Marketing Agency, specialising in the recruitment sector.