Consider the Twitter Algorithm When Planning Your Content

#RIPTwitter

Twitter’s Algorithm is GOOD news for business owners

Element #1 — In Case You Missed It

Element #2 — Ranked Timeline

Why is this good news?

The Nine Main Components of the Twitter Algorithm

#1 — Time

  • Post as often as you can
  • Post in real time
  • Post when your audience is online. (use Tweriod.com or Manageflitter.com)
  • Post off the hour (many people check Twitter just after a meeting has finished, or perhaps when a TV show has finished).
  • Hot topics/trending topics are also great for reach.

#2 — Users Interests

#3 — Credibility Signals

  • Have a completed profile with great headers and photos, full bio, etc.
  • Be selective in your language and images (no swearing or nudity)
  • Be aware that there are four signals for others to tell Twitter that your content is not suitable (block, mute, report and “I don’t like this tweet” button).
  • Do not spam
  • Posting broken links is a bad signal for your account.
  • Try not to send your audience to a non-mobile website, as this will also affect your credibility.

#4 — Engagement

  • Time spent reading and watching content
  • Adding a Tweet to a “Moment”
  • Sharing via a direct message
  • If people click to visit your profile from a Tweet that you shared then this is an engagement signal.
  • A follow is also an engagement signal.
  • Ask for Retweet (use the full word, not just RT). Apparently, the stats are you are x 25 more likely to get a RT if you ask for it.
  • Start a debate or use the poll function
  • Post questions — start conversations. Don’t post sales type questions! Your audience is not stupid.
  • @mention or tag someone in a post if it is relevant.
  • Gif Games — tapping and pausing (these are fantastic!!) — see below example.

#5 — Providing Value Content

#6 — Try not to provide “vanilla” content

#7 — Remove your “exhausted content” and replace with fresh content

#8 — Past Engagement

#9 — Mix up your Media

  • 18% more click-throughs
  • 89% more favourites
  • 150% more retweets

Summary

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Green Umbrella

Green Umbrella

Marketing Agency, specialising in the recruitment sector.