“Social Media doesn’t work” — I hate those words! like REALLY hate them! Social Media works for so many businesses in so many different industries and sectors. So why shouldn’t it work for YOU???

Whether you sell a product or service, low ticket or high ticket, there will be people who it is working for tremendously well. And, if it’s working for them why shouldn’t it work for you! That’s why yesterday, I joined the fantastic UK Recruiter Tech Showcase where I delivered a session entitled “ Social Media Doesn’t Work — Unless You Do These 5 Things “.

You…


This is an interesting question to have been asked — but not a new question by any means! It pops up every now and again when we’re talking to business owners about our suggestions for their LinkedIn strategies, and also when we’re discussing how our social media management service works.

Your company page represents your brand on LinkedIn. If you’re looking to make the most of this platform, you will want to ensure that the page creates the right perception. Everything from the branded header, to the strapline you use, to the company description, matters. In reality, if a prospect…


Content is king they said, plan your content. Invest in your content. Stay consistent with your content… so you did. But let me tell you a secret, even though most business owners and entrepreneurs are putting huge efforts into content creation — they’re then not maximising on their investment because they haven’t got a distribution plan. They’re just slinging it anywhere and moving on!

I know people like me keep adding to your to-do list, but the truth is, you need to put some time in and create a content distribution strategy and stick to it. Make sure you include…


I attend a number of events over the course of a year and always arrive prepared with a slide deck ready to go, a social media-related topic in mind, or a bit of a marketing theme to focus on. However, after standing up and delivering what has been painstakingly rehearsed, hoping not to leave out any of the good bits — I ask for questions. Or more specifically — I say “Ask me anything social media and marketing-wise. You’ve got me here, what do you need to know?”

I love being put on the spot in this way! Really interesting…


You’re excited, you’re committed, you’re finally going to do it. You are going to smash it on social media now that you’ve got approval and funding to engage online on behalf of your brand. However, there’s that little niggle — at some point, you are going to have to prove social media ROI.

THE TRUTH ABOUT SOCIAL MEDIA ROI

Unfortunately for most SMEs, proving social media ROI is near impossible. The phone calls or tick boxes on a form that ask where did you hear about us, often just have the Google box ticked by your new customer or client by default! Simply because they just…


“That’s it. — Decision made.”We’re ready to do it — let’s go…” So what happens next?
We’re embarking on a social media journey.”

In some businesses, this is the beginning of a long, considered journey. For other businesses the journey goes a little bit like this…

“Everyone’s on Facebook right? We’ll set up a page on there.”

Instagram ‘s where all the cool kids are right?”

“What’s that thing where people tweet? I remember — Twitter. Let’s set up an account.”

“TikTok? I don’t know what it is but let’s set it up anyway.””I’m already on LinkedIn so that’s…


If you have not yet embraced the world of video for social media then please consider this as part of your social media strategy. If you choose not to do this, then I guarantee that you will be forever playing catch up. It is estimated that 85% of businesses now use video as a marketing tool and we can easily see the signs. Our LinkedIn and Facebook feeds are full of video clips, we have micro-videos on platforms such as Twitter, Instagram and Snapchat, and Stories. TikTok heralded a new format of video and the development of Reels. Today, social…


I have recently been accused of being a control freak — I know! No one reading this is shocked. In fact, you’re all trying to figure out who was brave enough to actually say it to me! The reality is that if you have an online presence, you need to ensure you are in control of that presence at all times, and the best way to do this is to have an active social listening strategy.

So what do I mean by active listening?

The term active listening is one I’ve used during many ‘heated debates’ with my eldest daughter in her early teens. You know when someone…


Let’s face it — you need an awesome organic presence that drives engagement if you want to get the most out of Facebook, and you also need to invest in advertising to ensure you have a well rounded social media strategy in place! Interpreting your Facebook Advertising Campaign results can be tricky, especially if you are not sure what it is you are looking at. Facebook offers you several metrics intended to allow you to measure the results. …


Are you one of those people who always seem to “wing it” when it comes to their social media and general digital marketing strategy? Are you guilty of tapping your head and saying “it’s all up here.” Or are you one of those people who agonises over a campaign plan, details it all out only to never get around to implementing it?
The truth is that either way, you need a plan that offers you a structure to follow. If you don’t do this, either your marketing activities won’t happen when they’re supposed to happen, or they won’t happen at…

Green Umbrella

Marketing Agency, specialising in the recruitment sector.

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